Search Engine Optimization is the procedure in which we design and develop web pages according to search engines especially Google rules and regulations. In plain and simple words SEO is the process of making improvements on and off the site in order to gain more exposure in search engine results. This more exposure in search engine results will ultimately lead to more visitors finding you for the right reasons and go into the website. In order to understand what improvements will affect search engines results let’s take a step back and understand the goal of search engines themselves.
So what is the main goal of search engines?
Search engines are just fined, ranked and understand all the contents over the internet and then quickly deliver relevant and authoritative results based on any phrase that user may be searching for. Means when a user enters a search query or a keyword in Google search box, it shows the most relevant and content rich websites with high authoritative contents.
First talk about relevancy. When a user searches for something like “Internet Marketing”. Search engines want to show a list of results relevant to the topic of internet marketing. Search engines analysis all of the web pages that they have ever visited and picked up the page that they believe is the most relevant to the internet marketing They determine this by evaluating a lots of different facts Including how your content is written and implemented code as well as how other websites around the internet are linking to you. And all of this stuff is don’t through a very big, very complex and very proprietary algorithm. At the end of the day in a fraction of the second, a search engine is then able to rank and display all of those web pages in order of relevance to that phrase the user just typed in internet marketing.
This is very important to understand because search engines make a very clear distinction between contents that about internet marketing versus content relevant to other phrases like SEO, social media marketing etc. Search engines are able to understand quite a bit about semantic and the meta connections between words and concepts.
Take another example “dog crates” a search engine knows pages selling dog crates are extremely relevant to that search query but it also knows the websites about pet carriers are also very relevant. It also knows that a website promoting things like pet foods and dog toys might also be relevant to that query but perhaps less. The other fact to the influence of the search engines exposure is the authority in other words out there in the large verity on the world wide web where anyone can post anything. Is your website is the trusted page on the internet then the search engine would want to show it to the users. One very common way the search engines determine the authority of a web page or of the domain is by evaluating what other websites think about you and this can be measured by the inbound links pointing to your website.
You can think about the link as a vote on the internet. A web page linking to your website is almost like same “I am trusting your content and you” and that’s why I am willing to reference your page and possibility even some traffic to your site. It is called trust and it is a vote of trust. Search engines pick up on this because they have data of all the web page over the internet. But it’s important to know right from the start that this is not just the popularity context, means it is not all about the voting system on the internet. Search engines have safeguards in place to prevent this kind of abuse and instead place an emphasis on the quality of the link. For example, a search engine is more likely to trust a link if it’s come from a well trusted or industry related site like an industry related blog or a nonprofit government agency is involved in your field of work.
A link coming from a one-month-old site has nothing to do with you or your industry. Means the site from which you want to link should be of proper age. Right about some text all links coming are not valuable very much. From the search engine perspective, some links are more effective than others in case of their vote to your website and determining your site authority
So you might think of this whole system as a weighted democracy where some votes are worth more than others. Understanding that how important both relevance and authority to the search engines will help us to both understand and improve these factors and will ultimately lead to better search engines exposure and more visitors to the pages of your website.
Key Points of This Discussion
1. Focus on relevancy
2. Focus on Quality