What are SERPs in Search Engine Optimization

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Before we explore and dive into working on getting off your website to show off in search results of search engines like Google, Yahoo, Bing etc. it’s important to understand that what these search results look like. Although there are lots of search engines around the world and they all have some distinct differences, but in the same way, there are some common features/characteristics which are the search engine result pages which are also called. All the search engines have search result pages in common.

Some Common Attributes of SERPs

One thing that you may notice on the top of these pages are some paid listings also called advertisements. Paid listing are very different from the traditional organic and natural listing that will be the focus for SEO purpose. These paid listings are actually advertisements from different advertisers. Some programs like Google AdWords and Microsoft adCenter allows advertisers to bid on and these ads on search result page. A typical search engine result will have ten results that link out to ten different pages. Each result might look a little different.  But they all have at least a headline, a description, and a visible URL.

It’s important to know what these components are because as an internet marketer and SEO beginner you need these in your future and in the same way in this series we will be modifying and optimizing these particular elements that appear for individual results in search engines. One important thing to point out is the internet is changed a lot in since search engine first appear and there is a lot of content on the web beyond just text and web pages. Search engines have done a good job of keeping pages of different types in their database. Nowadays due to advance search features, if you search on search engines you may get various types of content in result pages including videos, images, products, maps and others like these.

A simple way to explain this element is that we have currently a blended search result where we have all kind of contents. Sometimes these blended results may have a group of video results that matches user search query or might have a list of local businesses, a company by map, it could be a group of images and prices for the particular product that you can buy.

What are Social Signals in SERPs

Social signals allow returning more personalized results. Like news articles that your friends have shared on a social networking page. These results can show off in a verity of different ways based on what the search engines think is relevant and appropriate to the user search query.

The important thing is to remember is that you have a lot of opportunities to have your content show off in the search engine results pages and more you understand how search engines decide to show results to users the more you understand how to get the search engines to show your content above the rest. It is important to learn the behavior of search engines because without knowing it in depth it will be hard to follow search engines rules of relevancy and authority.

 

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